"Why do I keep using drugs or drinking?" If you found this website because you are trying to solve that problem, you may be out of answers. As you can imagine, many have tried to solve this riddle. One theory that is still prevalent among some is that addiction is merely a behavioral issue, or more specifically, a moral issue. "Good" people don't use drugs or drink. "Bad" people do. So, if you want to stop, simply stop behaving that way, and make good choices." Certainly, reaching for the next drink or pill is a behavior.